Tech on TV in 2000 PDF Print E-mail
Written by Tim Wray   
Friday, 14 January 2011 20:28

Beginning with this article, I would like to chronicle a selection of tech TV commercials from the most recent decade, which I have lately seen referred to as the ‘naughts (00 = “naught”, naturally.)


We begin with the year 2000. Personally, I began half of the year finishing out my final semester of high school, and three weeks later in early June, I began college at ITT Tech in Indianapolis working on a Computer Networking Systems degree.


A term I recall hearing for the first time in one of my first classes was VoIP, an acronynm for “voice over IP”. This guy swore it was gonna be the future. In 2011, it is becoming reality in more and more places. (Ever heard of Vonage? Skype? Cable TV companies offering phone service through a little black box connected to the cable line? All are VoIP technologies.)


In 2000, Pentium 3 was king, Windows 98 Second Edition ruled the roost (Though Windows Millennium came out later in that year, 98 continued to be more popular until Windows XP showed up around a year later.) I was programming in Visual Basic 6 and Visual C++ 6, as well as Turbo Pascal and Borland C++. Linux was at kernel ver 2.2.x, and if you had a good idea for a website, for just a bit longer you could make a zillion dollars on the merit of the idea alone.


This was the .com era. Miracles like groceries ordered online and delivered to your door, large sites dedicated to pet food, laptops equal in value to a bar of gold, and servers the size of pickup trucks.


We begin with a couple of great Intel Pentium 3 commercials from Y2K. There are several of these, starring the Blue Man Group.


Get the power of three.


Here we have one for Nortel Networks. Nortel made networking gear? We have a long suffering Nortel Norstar PBX at my current place of employ. I can hear the same phone ringtone that my work phone uses at 0:19. Nortel apparantly still makes some network gear, but I don’t think they’re throwing .com era advertising dollars up in the air. 2000 sure was different in that respect.


Who remembers sites like pets.com? I had nearly forgotten these commercials, but they came back to me when I saw that blasted puppet. Pets.com is a prime example of what came to be known as a “dot.bomb”. Online less than two years, it closed up shop before 2000 was over and sold it's name to Petsmart, a brick-and-mortar style pet store chain. I remember unloading entire UPS tractor trailers full of pets.com boxes in the summer of 2000 when I worked at UPS in college. See pets.com as it was in 2000 by clicking here.



Here, you can have a Compaq Presario 1700T laptop for a mere $1,749 with a Pentum III 700MHz processor and Windows Millennium Edition installed. (In 2011, you can have the most expensive Dell laptop, a Precision M6510, for around that price in it’s lower configuration. Laptops in this class today sell for around $400.)

2001: coming soon to the Backwood Realm.